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Marketing


Marketing

Whilst outlining the key areas that marketeers think about the module will take participants from the classical approaches of marketing, based upon above and below the line and so forth to the impact of digital marketing and contemporary efforts to personalize communication and how to reach target audiences, compared to total audiences, touching upon channels and segmentation. Thus the module will pull together the key areas of marketing operations, informed by a questioning approach to the underlying strategies and objectives.  It is designed to be very practical and immediately relevant. 
Key areas covered will include:
  • The 4 P's
  • Models of competition
  • Brand management
  • Pricing Strategies
  • Advertising media & sales

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